UK | Data analytics company Euromonitor International has revealed its Top Global Consumer Trends 2025. The annual report highlighted five key trends explaining consumer behaviour.
Euromonitor’s Global Consumer Trends 2025 report illustrated how different generations have impacted business dynamics, created new opportunities and how companies have adapted to shifting customer habits.
These trends include healthspan plans, wiser wallets, ecological, filtered focus, and AI ambivalence.
Healthspan Plans: Living healthier for longer has become the main goal for consumers on their longevity journeys. Fifty-two percent of consumers believed they would be healthier in the next five years than they are now.
Wiser Wallets: Consumers have planned to put more money into savings as part of their consumption habits, whilst purchasing decisions are strategic and intentional. Only 18 percent said they often made impulse purchases in 2024.
Eco Logical: Sustainable options have remained a conscious decision based on personal values, tangible evidence, and the benefits these products deliver against customer needs. As of Q2 2024, the number of online SKUs with sustainability claims across 11 FMCG industries and 25 countries was five million.
Filtered Focus: Customers have felt inundated with notifications and surrounded by endless choices; they want to spend less time searching for what they need. Forty-two percent of consumers purchased via live streaming because product or service features were more accessible to understand through this channel.
AI Ambivalent: Increased adoption has led to scepticism as consumers and regulators highlighted concerns about defects in the output. However, people have not turned their backs on this tech. Instead, they have been evaluating the pros and cons. Forty-three percent of consumers considered generative AI a trustworthy source of information.
“Consumers are increasingly conscious when it comes to spending. They seek reliable products and services, providing long-term and targeted solutions,” said Stella Vatcheva, senior head of practice innovation at Euromonitor International.
“Prioritising innovation and loyalty in business strategies will be essential for addressing evolving consumer behaviour and driving growth.”
In a reality shaped by the cost of living, green attributes and wellbeing expectations, these trends have been at the core of consumers’ behaviour worldwide.
Read more from the SME Network blog here